Challenge

Students have the most diverse jobs. How do you get them to work on Saturdays at TNT Post?

Solution

What is most important with jobs (for students), is how to make the most money as easy and quick possible. Two important aspects are thereby money and time. How cool would it be to save time and make money at once…and for a bonus you get in shape at the same time as well. That was our insight for this campaign. While students work on Saturdays at TNT Post they;

• earn good money  – because of a weekend bonus
• get/keep in shape for free – because the work out while they work
• save time – because they don’t need to go to the gym

Video banners, Radio and Print ads were used to drive traffic to www.zaterdagbezorger.nl. On this campaign website all USP’s of the ‘zaterdagbezorger’ job are being explained in a (for students) appealing way.

Next to creating the interaction design for the website, I was involved in concept development and I gave advice on creating the videos for this website.