Challenge

Enrich the new (awareness) TV-commercial of Holland Casino with an online interactive concept. Holland Casino’s commercials are based on their game tips. This commercial demonstrates that not everything somebody says is bluff:

Solution

An interactive video concept that hooks in to the TVC, but with a completely different angle: the main character in the commercial might come up with a doubtful story that appears to be true, but his suspicious friend comes up with an even greater story! But is he telling the truth as well, or is he bluffing?

That is what visitors had to find out by hearing (and watching) him out and make up whether he’s bluffing or not. For each right decision the player received a playing card. And at the end of the game the player was challenged by the main character to play the ultimate bluff with the gathered playing cards; double your score and win a trip to Las Vegas… or lose everything!

I was part of the concept team and did the complete user experience design for this project.

Extra

The game trailer to generate traffic to the website:

More info about this case can be found here.