Challenge

Create an interactive installation that informs the audience about the sponsorship activities of the UEFA Champions League by Heineken with 4 movies.

But just a ‘regular interactive installation’ will not do the job (at least that’s what we thought), since it will be placed in the Heineken Experience (this is an innovating, completely renovated museum, with over 400,000 visitors a year, that tells the story of the Heineken company and family). And as the name reveals, the challenge/our job was to really make it an outstanding experience.

Solution

The audience of Heineken Experience is young people (18-30 years old) from all over the world who are interested in the brand Heineken. And the younger the audience, the harder it gets to blow them away; a ‘PlayStation 1-kinda-experience’ simply won’t do the job.

Therefore we’ve walked the extra mile and created a completely high-res 3D football stadium environment with an intuitive touchless navigation. And with intuitive, I really mean INTUITIVE, since the museum visitors will only try it once (=no learning curve) and have only a short time to find and view the movies they are interested in.

How it works? Just check this video.

I am aware that the video is a bit slow, but it does demonstrate nicely how the installation works. Two motion sensors have been placed above beside the screen that track the hand movement.

During this project it was my responsibility to create an intuitive user interface, that’s not being controlled with a keyboard and mouse, and doesn’t allow a learning curve… but one that does trigger visitors to interact with. I hope and think it worked out pretty nice, but if you want to know for sure; experience it yourself.