Challenge

Create a recruitment website for Gemeente Zaanstad based on the new recruitment campaign, where both employer branding and conversion (supplying to job openings) are well balanced.

Solution

In the (offline) campaign, beautiful photography of sights in Zaanstad have been used to confront people with social matters (concerning the sight) the municipality is dealing with. On the recruitment website, visitors are being confronted with these same social matters. This time they don’t just get to read about the matters. On the website they are being asked what their opinion is about the social matter. After giving their answer, they learn how Gemeente Zaanstad coops with the matter and are being asked their opinion about the next matter. After giving their ideas about 5 difficult matters, site visitors experienced what it is like to work at Gemeente Zaanstad and how they are an attractive municipality to work at.

Besides this ‘interactive manifest’ there is more background information about Gemeente Zaanstad as employer and off course current job openings can be found here as well.

Together with an art director I’ve done the concept development, I’ve created the interaction design and I was producer for this project.