Challenge

I wanted to bring some structure in this site by describing each case with a repeating format: describing the challenge, followed by the solution that we/I came up with. But in this case, there was no real challenge as in a request with objectives. This project was initiated by myself and here’s the story: On July 19th 2008 the iPhone was finally going to be available in The Netherlands at T-Mobile. By the time that this was announced, I was already doing a lot of work for T-Mobile, as it is one of the biggest clients at agency.com where I am working. And since the iPhone is already a classic in innovative user interfaces, I felt the need to do something with the luxurious situation I was in; working for T-Mobile already and having ‘back door entrance’ to lots of great brands that agency.com and TBWA\ service. Thinking of all the brands and the possible opportunities for these brands combined with the iPhone, Albert Heijn seemed to be the best fit for a cool, innovative and usefull iPhone application.

Solution

Albert Heijn is, besides the biggest super market chain in The Netherlands, the proud owner of their magazine ‘Allerhande’. This magazine is especially famous for it’s enormous amount of great recipies. These recipes are also well represented on the website of Albert Heijn with a great search engine. These recipies are only valuable information for prepared people though. But not everybody thinks of what to eat that night while they are sitting behind their computer. And with that insight we proposed Albert Heijn to create a mobile application for the iPhone that opens up all recipies anytime and especially anywhere.

Unfortunately we didn’t get the job. IceMobile eventually got to do it and they did a great job on Appie.