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DeBoekensalon.nl
Challenge NBD|Biblion is the largest supplier of products and services for Dutch libraries. In their years of experience, they have gathered and produced loads of information about all media available in their clients libraries. This valuable information was mainly accessible in the libraries itself. But libraries are not being visited as often as they used [...]
TNT Post – Werk je fit als zaterdagbezorger
Challenge Students have the most diverse jobs. How do you get them to work on Saturdays at TNT Post? Solution What is most important with jobs (for students), is how to make the most money as easy and quick possible. Two important aspects are thereby money and time. How cool would it be to save [...]
Gemeente Zaanstad – Recruitment Campaign
Challenge Create a recruitment website for Gemeente Zaanstad based on the new recruitment campaign, where both employer branding and conversion (supplying to job openings) are well balanced. Solution In the (offline) campaign, beautiful photography of sights in Zaanstad have been used to confront people with social matters (concerning the sight) the municipality is dealing with. [...]
T-Mobile – Ontdek de App
Challenge As Everett Rogers already explained with his theory “diffusion of innovation” back in the 60′s: when you bring a good, innovative product on the market, it’s not that hard to sell it to the innovators, early adopters and even the early majority will come along. What is really hard, is to get the biggest [...]
Albert Heijn – Kookhulpje
Challenge I wanted to bring some structure in this site by describing each case with a repeating format: describing the challenge, followed by the solution that we/I came up with. But in this case, there was no real challenge as in a request with objectives. This project was initiated by myself and here’s the story:
Holland Casino – Niet alles is bluf
Challenge Enrich the new (awareness) TV-commercial of Holland Casino with an online interactive concept. Holland Casino’s commercials are based on their game tips. This commercial demonstrates that not everything somebody says is bluff:
Heineken Experience – Virtual touch installation
Challenge Create an interactive installation that informs the audience about the sponsorship activities of the UEFA Champions League by Heineken with 4 movies. But just a ‘regular interactive installation’ will not do the job (at least that’s what we thought), since it will be placed in the Heineken Experience (this is an innovating, completely renovated [...]
T-Mobile – MyFaves
Challenge Successfully introduce the MyFaves price plan to young adults aged 22-26.
T-Mobile – Wendy’s Wereld (part 2)
Challenge Follow up the successful awareness campaign in wich web‘n’walk was introduced with an online campaign that changes the perception of web’n’walk in the target audience (young adults, 18-25) from ‘nice to have’ to ‘must have’.